1. What Information Does the Site Collect?

On the Site, we may ask you to provide certain categories of information such as: (1) personally identifiable information, which is information that identifies you personally, such as your first and last name, credit card number, email address, home address, phone number, career, health, household and income information (“Personal Information”); and (2) demographic information, such as information about your gender, age and zip code (“Demographic Information”). If we combine Demographic Information with the Personal Information we collect directly from you on the Site, we will treat the combined data as Personal Information under this Privacy Policy. In connection with the Site, Company may collect Personal Information and Demographic in the following ways:

  • Through forms filled out by a user on the Site.
  • Through information provided by a user in connection with any services offered on the Site.
  • Through surveys, polls, blogs and postings and submittals.

1.2. Information We Collect and Store As You Access and Use the Site

In addition to any Personal Information or other information that you choose to submit to us via our Site, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect and store certain information whenever you visit or interact with the Site (” Usage Information”). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other devices (a “Device”) whenever you visit or interact with our Site. Usage Information may be non-identifying or may be associated with you. Whenever we associate Usage Information with your Personal Information, we will treat it as Personal Information. This Usage Information may include:

  • your IP address, UDID or other unique identifier(“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access the Site, and our computers identify your Device by its Device Identifier;
  • your Device functionality (including browser, operating system, hardware, mobile network information);
  • the URL that referred you to our Site;
  • the areas within our Site that you visit and your activities there, including remembering you and your preferences;
  • your Device location;
  • your Device characteristics; and
  • certain other Device data, including the time of day, among other information.

Tracking Technologies and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

1.3. Information Third Parties Provide About You

We may receive information about you from your friends and others that use the Site, such as when they submit your information to us. Additionally, we may, from time to time, supplement the information we collect directly from you on our Site with outside records from third parties for various purposes, including to enhance our ability to serve you, to tailor our content to you and to offer you opportunities that may be of interest to you. To the extent we combine information we receive from those sources with your Personal Information we collect on the Site, it will be treated as Personal Information and we will apply this Privacy Policy to such combined information, unless we have disclosed otherwise. In no other circumstances do our statements under this Privacy Policy apply to information we receive about you from third parties.

1.4. Interactions with Third Party Services

The Site may include functionality that allows certain kinds of interactions between the Site and your account on a third-party web site, application or other services. The use of this functionality may involve the third-party operator providing certain information, including Personal Information, to us. For example, we may provide third-party sites’ interfaces or links on the Site to facilitate your sending of communications via the Site. For example, we may use third parties to facilitate emails, Tweets or Facebook postings. These third parties may retain any information used or provided in any such communications or other activities and these third parties’ practices are not subject to our Privacy Policy. Company may not control or have access to your communications through these third parties. Further, when you use third-party sites or services, you are using their services and not our services and they, not we, are responsible for their practices. You should review the applicable third-party privacy policies before using such third-party tools on our Site.

1.5. Information You Provide About a Third Party

You may send someone else a communication from the Site, such as sending an invitation to a friend. If so, the information you provide (names, email addresses, mobile number, etc.) is used to facilitate the communication and is not used by us for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality on our Site, your email address, mobile number, name or user name and message may be included in the communication sent to your addressee(s).

2. How Do We Use the Information Collected?

Company may use your Personal Information, Demographic Information or Usage Information in the following ways:

  • To process transactions, including to fulfill your order;
  • Send you an order confirmation;
  • Send product updates or warranty information;
  • Respond to customer service requests;
  • Administer your account;
  • Send you a newsletter and offers on behalf of us and third parties;
  • Send you marketing communications on behalf of us and third parties, including to let you know about new products, services or upcoming events;
  • To notify you of product recalls or providing other information concerning products or services you have purchased;
  • To provide customer support such as to respond to your questions and concerns;
  • Improve the Site, marketing efforts and Site offerings;
  • Conduct research and analysis;
  • To provide requested information, products and services to users via the Site or through other online or offline channels;
  • To enable you to participate in a variety of the Site’s features such as to enable you to participate in online surveys, prize promotions such as contests, sweepstakes or other promotions from Company or third parties;
  • To allow you to receive other offers from non-affiliated third party companies and marketers;
  • To customize your experience on the Site or to serve you specific content or ads that are relevant to you;
  • To improve the user experience with the Site;
  • To contact you with regard to your use of the Site and, in our discretion, changes to the Site and/or Site’s policies;
  • For internal business purposes
  • In connection with the operation of the Site;
  • For users to obtain information and offers for products and services offered by Company as well as selected third parties; and
  • For purposes disclosed at the time you provide your information or as otherwise set forth in this privacy policy.